Equipson appoints ZaLight to head up FANTEK products in Italy
Acclaimed distribution company will now be responsible for promoting and selling FANTEK's entire range of products which include lifts, trusses, platforms and telescopic towers
Mantova-based ZaLight has been appointed to handle the Italian distribution of all products manufactured by FANTEK, an internationally acclaimed manufacturer of telescopic towers, platforms, trusses, modular supports for LED walls and more.
As part of the Spanish group Equipson, FANTEK is renowned for following a rigorous quality path, from modern CAD design through to construction with computerised operating machines and stringent validation tests. These, combined with the company's long history and illustrious reputation, were the qualities that attracted ZaLight to the brand, says ZaLight business development manager Luca Di Donato.
"I am very happy to work with FANTEK again, having launched the brand on the Italian market almost 20 years ago," he says. "In my view, FANTEK's careful quality process and attention to detail are a guarantee of reliability and success. ZaLight's philosophy is to only distribute brands of the highest quality and indisputable prestige. FANTEK perfectly embodies these features."
Juan José Vila, COO and CMO of Equipson, adds: "We are delighted to have a company of the calibre of ZaLight representing FANTEK products. Some FANTEK products are already well known in Italy but we are constantly developing new products and these, combined with the sales and marketing expertise of ZaLight, will ultimately make the brand much more visible internationally. For a company that has a history of more than 70 years, these really are exciting times."
ZaLight, which also distributes Equipson's LightShark range of DMX-based hardware lighting consoles, was established in 2013 and now distributes products to a wide range of industry sectors including Broadcast Events, Cinema, Theatre and architectural. Its distribution portfolio includes many international brands and it prides itself on providing tailor-made support to customers, from first design to final production.
"The agreement with FANTEK positively integrates our existing portfolio of products with a range of proven quality accessories aimed at projects of all sizes including exhibition set-ups, live events and fixed or temporary installations," Di Donato adds. "As part of our relaunch of the FANTEK brand in Italy we will be running an intense marketing campaign, and setting up a show room where customers can demo FANTEK products. Many customers already know of FANTEK but our sales team will be promoting the entire range and building on the company's established reputation for quality and professionalism."